The music genre that Ms. Julie Abijanac was so kind to give me was Reggaeton. Reggaeton is largely influenced by hip hop and Jamaican dancehall, however it would be a mistake to define Reggaeton as the Latino adaptation of either. Reggaeton has a specific beat and rhythm “Dem Bow” while Latino hip hop is just hip hop recorded by artists of a Latino descent. Reggaeton lyrics however tend to be more derivative from hip hop. Reggaeton like Hip Hop has caused controversy due to the so-called exploitation of woman and violent and explicit lyrics.
I think Reggaeton like American Hip hop is quite humorous. So I wanted to create almost a parody mocking the genre. I wanted to exploit any stereotype I could possibly come up with for it. I watched numerous Reggaeton music videos while researching for this project and they all had a few things in common. The all had souped up cars in obnoxious colors, the actual artists themselves gave off a Latin king vibe, and every single video I watched has some half naked girl shaking her ass near or on a car. So I incorporated all of these.
